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PSI is a leading consultancy firm specializing in empowering NGOs and social enterprises. Our expertise supports organizations in navigating the complexities of the social sector, helping them achieve sustainable growth and maximize their impact.

India has one of the lowest female labor force participation rates globally, with only 20.5% of women participating in the workforce as of 2019, according to the International Labour Organization. A significant barrier to women's employment is the lack of safe, affordable, and accessible transportation options, particularly in rural and semi-urban areas. Women often face overcrowded, unreliable, and unsafe public transport, leading to harassment, discrimination, and violence. These challenges deter many women from seeking employment or starting their businesses. Women on Wheels addresses these issues by providing services to empower women and scooters that are easy to use, maintain, and park. This initiative not only facilitates women’s commute but also enhances their safety, autonomy, and economic opportunities.

Incorporating the goals of the World Happiness Report 2024, this initiative aligns with the broader aim of improving overall life satisfaction and well-being.The report highlights the importance of social support, economic stability, and freedom to make life choices—key elements that Women on Wheels directly addresses. By facilitating mobility and economic opportunities, the project contributes to enhancing the happiness and life satisfaction of women, positively impacting their communities.

Moreover, Women on Wheels supports multiple Sustainable Development Goals (SDGs). Affordable transportation reduces the urban mobility gap, promotes economic participation among women, and enhances community development. This initiative empowers women and fosters economic growth and social cohesion, making a significant impact on both individual and community levels.

We are incorporated with these dealers across diverse industries.

Nikkoy Honda
Travence Yamaha
Muthoot Honda
Liberty Yamaha
Uniride Honda
AM Honda
Marikar Honda
Shymas Honda
Hedge Suzuki
Johns Honda - Palakkad
Johns Honda - Alappuzha
Srivari Honda
Aryabhangy Honda
Adithya Honda
Cannanore Honda
Pace Honda
EVM Honda
SV TVS
SV Yamaha
Devoo Yamaha
Prince TVS
Maliyeckal Motors
Al EEM AAR Automobil
Pvt Ltd
AM MOBIKES
UNIBIKES HONDA
PANACHAMOOTTIL HONDA
KACHERY HONDA
VAYALAT HONDA
KTC HONDA
CHEERANS YAMAHA
AVARANS YAMAHA
MUTHOOT YAMAHA

Time and Cost Savings

Scooters reduce commuting time and expenses, freeing up resources for education, health, or leisure.

Enhanced Employment Opportunities

Improved mobility allows women to access better job opportunities, increasing their income and bargaining power.

Increased Mobility and Autonomy

Increased Mobility and Autonomy: Personal transportation boosts confidence and self-esteem by providing women with greater freedom and independence.

Improved Safety and Security

Scooters offer a safer mode of transport, reducing vulnerability to harassment and violence.

Inspiring Role Models

Empowered women can inspire others in their communities, fostering a culture of aspiration and achievement.

SDGs Aligned

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